Allan Sena

QuintoAndar - Metro Activation

Produced by: QuintoAndar In-house & Go! Comunicação

For approximately two months, passengers of the Green Line of the São Paulo Metro were surprised by carriages that looked like houses, where it was possible to see doors, windows, flower pots, carpets, curtains, sofas and a FOR RENT sign that characterized in detail a real house ready to be rented by QuintoAndar.

The activation surprised more than 2.2 million people who passed through the metro during this period and generated enormous buzz for the brand.