QuintoAndar - Rebrand - Allan Sena // Creative Director

QuintoAndar - Rebrand

Produced by: QuintoAndar In-house & Porto Rocha

QuintoAndar became the largest housing platform in Latin America by revolutionizing how people find and move into new homes, whether renting or buying. Simplifying the often painful real estate process by connecting tenants and those interested to property owners, the intuitive platform paved the way to more efficient, transparent real estate transactions in an otherwise bureaucratic industry.

Answering the needs for both scalability and human warmth, the project developed a flexible system inspired by the idea of frames. This simple visual device has an emotional tenor: whether it’s a favorite view through a window, or a family photo on the wall, frames call to mind the most personal parts of our spaces. Used as a motif in dynamic layouts and in motion, these framing devices expand, contract and overlap, bringing together photography, video and typography that celebrate a multitude of stories and perspectives.

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