GFG - Fashion campaigns
Produced by: Kanui In-house and Dafiti In-house
GFG (Global Fashion Group) is the holding that groups leading fashion stores worldwide. Specifically in Brazil, I worked with Kanui and Dafiti, the country’s biggest streetwear and fashion stores.
In the works below, I brought some examples of art direction for photography and videography I had while I worked at the company. This material was used as a theme for the campaign calendar of both brands and deployed across various online and offline channels.
