Kanui - First Step
Produced by: Kanui in-house & Africa
The Kanui project, First Step, in partnership with The
Salvation Army and Samaritan's Feet, intends to distribute sneakers to
the most needy. When the customer makes a
purchase at Kanui, the product arrives in a box with a special stamp.
With this stamp, the box could be returned with a used shoe donation
that was sent directly to collection centers. Zero New Residues
were produced.
The project won the bronze award at Cannes Lions 2015 in the Product & Service - Charities category.
↑ The case study for First Step by Kanui
We used our own channels to make our clients aware of the campaign: Site, Mobile Apps, Folders and e-mail marketing.
One thousand shoe boxes were sent in the first week of the campaign.
