Huspy Rebrand
Produced by: Huspy In-house & Codea
Huspy is an online platform that aims to revolutionize the real estate industry by improving the human side of purchasing a home. The platform brings together all the key players in the ecosystem, including home buyers, agents, and mortgage brokers.
As a starting point, Huspy used the floor plan as a starting point, a common feature in all houses. This approach allowed the platform's visual identity to evolve from organic and human shapes to more squared and techy applications.
↑ Concept video to present the new brand
This is a landing page created as a repository of all project launches in the Dubai property market. It was carried out through a survey of customers and brokers, with the aim of solving the main pain points in the sales funnel of new properties. In it we added optimizations to the CMS to speed up the insertion of new projects and also a system in which we present available brokers in times of doubt or scheduling customer visits.
↑ Examples of adapting the brand guide for communication in different languages.