Guiabolso Rebrand
Produced by: Guiabolso In-house & Interbrand
Guiabolso is a personal financial guide that offers a smart way to perceive and exercise a healthy financial approach, using autonomy, transparency and trust as key components. The project was created with the mission of helping Brazilians have a better relationship with their finances. The business grew fast, and our challenge was to boost the brand to keep up with that evolution.
Our goal with this rebranding work was to make people understand their money in a more humane way, with simple images and illustrations, clear messages without financial terms and an engaging UI/UX to make part of their routine.
↑ Illustrations made by Lucas Wakamatsu
